` About | AdTheorent
AdTheorent has been acquired by Cadent
The newly combined company is an ID-independent omnichannel audience activation and performance platform for advertisers.
What we do
AdTheorent uses its advanced machine learning platform and privacy-forward solutions to deliver real-world value for advertisers and marketers.

Founded in 2012, the company is a pioneer in predictive targeting and a recognized industry leader in the digital advertising space.

AdTheorent's unique advertising capabilities and industry-leading campaign performance measured by real world business outcomes has fueled the company's rapid year-over-year growth.

Headquartered in New York's SoHo neighborhood, AdTheorent has 13 offices across the U.S. and Canada.


James Lawson CEO, Board Member
Andrew Anderson Chief Technology Officer
Bill Todd Chief Revenue Officer
Patrick Elliott Chief Financial Officer
Jason Han EVP, Media Operations
Calynn Krieger SVP, Strategy
Indir Avdagic Chief Information Security and Data Privacy Officer
Kurt Roocke SVP, Client Success
Rick Dalton SVP, Yield
Dan Jenkins SVP, Data Science
Paul Dolan Managing Director, Self-Service
Amy Raucher SVP, Human Resources
Rachel Quigley SVP, Partnerships
Katie Brauer Trapanese SVP, Strategy
Dan Grubert SVP, Direct Access
Melanie Berger SVP, Marketing & Communications
Tanya Sabharwal VP, Client Services
Emily Marcil VP, Creative Services