The newly combined company is an ID-independent omnichannel
audience activation and performance platform for advertisers.
\ Press Release
AdTheorent Bolsters Executive Team with Appointment of Bill Todd as CRO, Formerly with Conversant
New York, NY – March 6, 2019 – AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced that Bill Todd has joined as Chief Revenue Officer (CRO). In this role, he will lead the revenue organization including the sales, client services, strategy and marketing teams. In 2018, AdTheorent grew its year-over-year revenue by nearly 30% and Bill will help the company continue its aggressive growth in 2019 and beyond.
“Bill Todd has a proven track record of success in driving revenue and growing organizations and we are thrilled to welcome him to our team at this exciting time for AdTheorent,” said James Lawson, AdTheorent’s CEO. “In partnership with our outstanding revenue leadership group, Bill’s expertise and team-oriented approach will help us double-down on our strengths and realize new opportunities in a competitive market.”
Bill joins AdTheorent after spending 18 years in numerous executive roles within Conversant. Most recently, he was an EVP of US Media, overseeing the 250-person media practice. During his tenure he consistently achieved double digit revenue growth and was instrumental in the successful launch of many innovative ad solutions. Bill served as the Director of the Executive Committee for the IAB from 2008-2015. Prior to Conversant, he spent several years in sales positions at Katz Radio Group.
“After 18 years at Conversant where I helped grow the company through many transformations and an ultimate sale to Alliance Data Systems, I am extremely excited to start a new chapter and join the AdTheorent team,” said Bill Todd, CRO, AdTheorent. “AdTheorent’s award-winning machine learning technology, product innovation and outstanding client service has differentiated the company and fueled its outstanding growth over the years. I look forward to leveraging my experience to help the company continue to strengthen its market position, and ultimately drive revenue.”
About AdTheorent®
AdTheorent uses advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers. AdTheorent’s industry-leading machine learning platform powers its predictive targeting, geo-intelligence, proprietary relationship graph and in-house creative capability, Studio A\T. This product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to drive campaign performance and deliver on advertiser KPIs at scale.
In the last year, AdTheorent’s solutions have been recognized with numerous awards, including: “Best AI-Based Advertising Solution” (AI Breakthrough Awards), “Most Innovative Product” (B.I.G. Innovation Awards), “Most Innovative Platform” (DMA Innovation Award), as well as Frost & Sullivan’s “Digital Advertising Leadership Award” and Deloitte’s Technology “Fast 500.” AdTheorent is headquartered in New York, with twelve office across the United States and Canada. For more information, visit adtheorent.com.
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