The newly combined company is an ID-independent omnichannel
audience activation and performance platform for advertisers.
\ Press Release
AdTheorent Wins Gold and Silver in Best in Biz Awards 2018 International
New York, NY – August 22, 2018 – – AdTheorent, Inc., a machine learning platform for advertising, has been named the gold winner in “Most Innovative Product of the Year” and silver in “Product Line of the Year” in Best in Biz Awards 2018 International, the only independent global business awards program judged each year by prominent editors and reporters from top-tier publications from around the world.
The immense volume of data available to marketers today provides both an opportunity and a challenge. AdTheorent maximizes the opportunity by using advanced machine learning technology to collect, organize, and analyze data to drive impactful advertising campaigns for marketers. AdTheorent’s industry-leading machine learning platform powers its custom predictive targeting, geo-intelligence, proprietary relationship graph and technology-first creative division, Studio A\T. This product suite allows advertisers to drive campaign performance with their ideal consumers, with the optimal creative experience, at scale.
“AdTheorent’s Machine Learning Platform evaluates 1MM advertising impressions per second, constantly scoring impression opportunities and serving ads only to those impressions most likely to drive an advertiser’s unique campaign KPI,” said James Lawson, Chief Operating Officer at AdTheorent. “We deliver industry-leading performance for our brand and agency clients and we are thrilled to be recognized with two Best in Biz awards.”
Close to 300 public and private companies from all sectors of the global economy and more than 35 countries competed in Best in Biz Awards’ 6th annual International program. Best in Biz Awards 2018 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Executive of the Year, Most Innovative Product, Enterprise Product and CSR Campaign of the Year.
Winners in the 6th annual program were determined based on scoring from an independent panel of judges hailing from a wide spectrum of top-tier publications and media outlets and from 12 countries. Each year, only editors, writers and contributors to business, consumer, financial, trade and technology publications, as well as broadcast outlets and analyst firms, are invited to serve as judges in Best in Biz Awards. The program’s uniqueness stems, in part, from this distinct composition of its judging panels, allowing it to best leverage the judges’ unparalleled expertise, experience and objectivity to determine award winners.
About AdTheorent®
AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and advanced analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award-winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. For more information, please visit adtheorent.com.
About Best in Biz Awards
Since 2011, Best in Biz Awards, Inc. has made its mark as the only independent business awards program judged each year by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 70 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information about the International program, see: http://intl.bestinbizawards.com.
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