The newly combined company is an ID-independent omnichannel
audience activation and performance platform for advertisers.
AUTOMOTIVE
AdTheorent specializes in utilizing machine learning solutions to identify and reach in-market auto shoppers, driving real-world outcomes for automotive brands at scale.
AUTOMOTIVE BRANDS TURN TO
ADTHEORENT TO UNCOVER IN-MARKET
AUTO SHOPPERS AND DRIVE PERFORMANCE
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Performance-First Machine Learning (ML) Modeling
Identify in-market auto shoppers within brand targeting parameters
Use custom ML models to drive performance for each step of the car shopping journey; tie upper-funnel campaigns to lower-funnel conversions
Supplement targeting with first-party Real-Time Signals
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Compliance and Privacy-First Approach
AdTheorent ML models do not use or need sensitive personal data
AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards
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Geo-Intelligence
Reach in-market auto shoppers using ML with location signals derived directly from devices, eliminating waste
Uncover new consumers using AdTheorent’s Point of Interest capability which includes 14 million points of interest and 19,000 business categories
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Studio A\T Creative
Tap into AdTheorent’s in-house design studio for best-in-class customized creative on every campaign
Embed ML technology within all creative to empower auto shoppers to engage and explore vehicles
ADTHEORENT ACHIEVES AUTOMOTIVE KPIS USING PREDICTIVE TARGETING, DRIVING CAMPAIGN GOALS AND UNCOVERING NEW CONSUMERS THAT CONVERT
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Dealer Location Interaction
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Vehicle Price and Shop
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Dealer Visitation
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Creative Engagement
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Contact a Dealer
Proven Performance
190+
automotive brand campaigns in 2020
2X
rich media engagement rates compared to industry benchmarks
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New York NY 10013
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All rights reserved.
AdTheorent is a member of the ANA, IAB, MMA and DAA.
AdTheorent is TAG Certified Against Fraud.
