The newly combined company is an ID-independent omnichannel
audience activation and performance platform for advertisers.
Dining
AdTheorent uses machine learning to deliver real-world outcomes for dining brands; whether the goal is driving foot traffic or facilitating online ordering and app downloads, AdTheorent drives full-funnel outcomes for the dining industry's top brands.
Dining Brands turn
to Adtheorent to
drive business outcomes
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Performance-First Machine Learning (ML) Modeling
Identify and engage diners within brand targeting parameters
Use custom ML models to drive performance at each step of the dining journey; tie upper-funnel campaigns to lower-funnel conversions
Supplement targeting with first-party Real-Time Signals
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Geo-Intelligence Solutions
Reach the most qualified consumers who are in, or near, a specific location with AdTheorent’s Point of Interest capability, along with award-winning data science capabilities that power AdTheorent’s geo-intelligence solutions
Drive foot traffic and engage consumers who are near your dining locations or competitor locations with geo-fencing
Use geo-retargeting to message your target audience as determined by the places they have visited and reach them when they are most receptive
Drive new visits to a given location and leverage third-party reporting showing the Cost Per Incremental Visit
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Compliance and Privacy-First Approach
AdTheorent ML models do not use or need sensitive personal data
AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards
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Studio A\T Creative
Tap into AdTheorent’s in-house design studio for best-in-class customized creative on every campaign
Develop creative units that inform consumers of their dining options
Embed ML technology within all creative to empower consumers to engage and explore dining options at all stages of the decision-making process
ADTHEORENT ACHIEVES DINING KPIS USING PREDICTIVE TARGETING, DRIVING CAMPAIGN GOALS AND UNCOVERING NEW CONSUMERS THAT CONVERT
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Increase Sales and Foot Traffic
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Identify New Customers
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Optimize Beyond the Click
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Access Hard-to-Reach Dining Customers
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Drive App Downloads and Online Orders
Proven Performance
180+
dining brand campaigns in 2020
30%+
year-over-year growth in the dining category
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New York City
330 Hudson Street, 13th Floor
New York NY 10013
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All rights reserved.
AdTheorent is a member of the ANA, IAB, MMA and DAA.
AdTheorent is TAG Certified Against Fraud.
